Bernadette King

Compliance aware steps for small businesses to move Google Business Profile messaging to SMS or WhatsApp. Record consent, route messages, and avoid TCPA risk.

Prioritize Core Web Vitals fixes with CrUX, PSI, and Search Console. Tool led workflow, developer fixes, and CI gates for small businesses.

Conversion first, privacy safe remarketing that uses Customer Match and enhanced conversions. Practical launch and audit checklists plus boutique agency…

Start a 48 hour triage with evidence checklist, follow Google’s 60 minute upload rule, and learn appeals steps plus when to hire an agency to reinstate…

Compliance first playbook for small businesses to get more Google reviews. Covers the FTC 2024 rule, Google’s steps, ready scripts, and automation templates.

Use target CPA and the 50 conversions in seven days rule to build Instagram ad budgets. Benchmarks: CPC $0.40–$1.20, CPM $4–$16, CPA $12–$90.

Fix social proof on your U.S. website with research-backed rules, FTC-safe disclosure guidance, and a six-point practitioner checklist to build real trust.

US SMBs: follow this 8-step playbook pairing DOJ guidance with WCAG 2.1 AA. Prioritize keyboard access, alt text, headings, and hybrid testing to lower…

A 2026 Google Ads audit checklist that exposes automation-era leaks, fixes tracking and Smart Bidding mistakes, and prioritizes fixes with a proven sequence.

Agency-tested playbook for SMBs to run valid A/B tests on landing pages: document hypotheses, calculate sample sizes, run tests seven days, and track…