We Love Our Niches
Our Specialties
As a boutique agency, it is important that we define our specialties. These are the industries that we are most excited and eager to serve.
Cleaning and Service Based Companies
The industry we truly specialize in is the cleaning industry. We know it inside and out. The advantage to this is that we know exactly how not to waste money. In fact, we own a cleaning franchise ourselves and have basically created the blueprint for digital marketing success in this industry. We only serve one client per market.
The negative keywords for cleaning companies are no mystery to us. What we've learned in this industry can definitely be applied across most other service based companies because the foundational knowledge is universal. But, we love taking on clients in this industry because we are confident that we can create success for them sooner than later.
Jewelry and Fashion
Jewelry and fashion are another specialty for us. This is how we got started in the marketing industry. Bernadette was a copywriter, editor and blogger for a well-known jewelry manufacturing company. This is where she learned the art of B2B marketing as well as the ins and outs of marketing in the fashion industry. This unique combination helped her to understand the advantages and disadvantages of various marketing channels depending on your marketing and sales goals. Bernadette frequently collaborated with sales teams to ensure the right messaging. If you are in the fashion industry and you are looking for a winning marketing strategy, look no further than King Digital. We are your strategic advantage.
Healthcare
We have developed a winning strategy for healthcare business owners such as dentists, dermatologist and cosmetic services. We understand the challenges in this industry with many lead generation companies attempting to steal your marketshare and sell leads back to you. Although this problem is prominent throughout many industries, it is especially rampant in the healthcare industry. Our solution is to create strong, targeted and aggressive strategies that take the attention away from parasite lead generators and back to you, the rightful owner of your brand.
Business to Business
When it comes to business to business sales, you must use a marketing company that fully understands the differences in strategy. There really is no cookie cutter B2B marketing strategies. Our goal is to make sure we aren't wasting your marketing dollars on strategies that are meant for consumer marketing.
Retail
We are masters of local marketing strategies and when it comes to retail, it's all about reaching your local audience. Retail requires special attention because the margins are often much slimmer than service businesses. Because of this, your digital marketing must be spot on. King Digital also has had previous hands-on business experience in the retail industry. We understand the no compromise necessity of community and local awareness, as well as the precise return on ad spend requirements.
Non-Profits
Bernadette, a passionate advocate for written expression, previously worked as a grant writer for a local nonprofit dedicated to supporting individuals in their recovery from addiction. This experience deepened her appreciation for the impactful work nonprofits do and the meaningful difference they make in their communities.
At King Digital, we understand the unique challenges nonprofits face and have made it our mission to be a valuable resource for them in any way we can. We are continually inspired by the incredible contributions these organizations make to their communities. With our expertise and commitment, King Digital is equipped to help nonprofits effectively share their message, amplify their impact, and achieve their goals.