Why Search Engine Optimization Still Matters in the Age of AI
76% of online searchers don’t scroll past the first page of search results. This is why first page presence is imperative for any business to succeed in gaining new customers.
Over 25% of searchers click the first result. On average, the tenth result only has a sad 2.5% click through rate (# of times your result is clicked divided by the number of times it was shown). Also, keep in mind that your click through rate also has a lot to do with how your result is presented to searchers, as well. So, being at the top matters but also how you present yourself when you are there also matters ALOT.
This data was from 2020 when over 80 million keywords and billions of search results were analyzed to understand how users engage with search results. A lot has changed since then, including the rapid emergence of AI technology.
Most recently, OpenAI has released ChatGPT Search. These new breakthroughs have people asking if the need for SEO will dissipate? Is SEO dying a slow death? The answer to these questions are a resounding “No.” The need for SEO is not going away. In fact, SEO is becoming even more sophisticated and more necessary than ever. Here’s why:
- AI relies heavily on publicly available information on the internet (the same information we get when we search). AI basically takes the extra steps to aggregate that information and present it to us.
- AI uses many similar authority and trust signals as search engines in deciding what information to present.
- AI will change how people search and SEO has to adapt to those changes.
What is AIO?
Artificial Intelligence Optimization is an extension of SEO that focuses on topics instead of keywords. Therefore, AIO employs relevant content and proper formatting in order to show specifically in A.I. overviews and rich results.
Why Choose King Digital for Your SEO?
King Digital was born out of a necessity to be visible online. Neil and Bernadette King have been business partners since 2014. Bernadette brought her marketing experience and know-how to Neil’s (very competitive) service business and together they have learned the ins and outs of the competitive online landscape.
They understand the importance of having competent SEO professionals handling their accounts. And when they struggled to find that, they took it upon themselves to learn. They implemented what they learned and are now the proud owners of a marketing agency that strives to cut through the B.S. and to actually help businesses succeed.
They understand the importance of strategy and competitive intelligence. They live and breathe it everyday. They are never complacent and they anticipate changes in the digital marketing industry, making smart moves on your behalf!
King Digital’s promise to its clients is to only have professionals handling their accounts. King Digital does not trap clients with contracts. They don’t assume admin ownership of clients’ accounts. This marketing agency operates on trust and transparency. They know that if they get results, they will keep their clients. So, there is a mutually beneficial relationship and no need for contracts.
If you are looking for an agency that understands your marketing needs and delivers on its promises, King Digital is the company for you.
And one more reason to choose King Digital for your SEO is that their background in copywriting provides a strong ability to gain topical authority on your behalf. With a strong ability to get you at the top, King Digital is your strategic advantage.