When it comes to social media marketing, many businesses think that organic posts are enough. While this was true several years ago, the only way to get noticed now is to be strategic with your social media content.

At King Digital, we recommend maxing out your budget where people are looking for you first. The beauty of social media though, is the ability to build an audience based on what their interests or even audiences who have been actively seeking exactly what you offer.

Social media advertising is also very effective for selling products or services that not many people know about. For instance, perhaps you own a cleaning company and you sell a service that would prevent someone from having to replace their entire floor. This person might be doing research about floor replacement and then see your ad on social media for a much more cost effective solution that they didn’t even know existed! It has never been easier than it is now to get your company directly in front of your ideal customer.