Bernadette King

What a good contact form conversion rate looks like, how to calculate yours, and the field, design and tracking changes that bring in more leads.

Learn what near me keywords are, how Google picks local results, and how to optimize your profile and pages so nearby customers find and call you.

Call tracking shows which ads, searches and pages drive your phone calls. Learn how it works, what to look for, and how to set it up with Google Ads and GA4.

What geofencing ads cost a local business: how CPM and CPC pricing work, what moves the bill, how to budget, and how Local Services Ads differ.

Learn how to respond to negative reviews on Google and beyond: a five-step formula, ready-to-adapt examples, what to avoid, and how to handle fake reviews.

Learn how to run a local competitor analysis: find who really competes with you, compare maps, reviews and websites, and turn findings into a plan.

How to design a service landing page that turns local visitors into leads: layout, copywriting, calls to action, proof, and how it differs from a homepage.

Learn how broad, phrase and exact match work in Google Ads, how they differ, and how to mix them so a small business budget reaches buyers, not browsers.

Set up the Meta (Facebook) Pixel the right way in 2026: create it, install it, add the Conversions API, test it, and fix the usual tracking problems.

Which Albuquerque business directories are worth your time? A local guide to Google, the Chamber, niche lists and the state registry, with a two-week plan.