Bernadette King

Pick the right primary and secondary Google Business Profile categories, learn the 10-category limit, how to edit them, and how products differ from categories.

Learn the customer acquisition cost formula, which costs to include, and worked examples for local service businesses, so you know what a new customer really costs.

How to use YouTube Shorts for business: set up your channel, choose video ideas, post on a steady schedule, add calls to action and track leads.

How much should a small business spend on marketing? See benchmarks by revenue, a channel-by-channel breakdown, worked math and how to adjust your budget.

What a good contact form conversion rate looks like, how to calculate yours, and the field, design and tracking changes that bring in more leads.

Learn what near me keywords are, how Google picks local results, and how to optimize your profile and pages so nearby customers find and call you.

Call tracking shows which ads, searches and pages drive your phone calls. Learn how it works, what to look for, and how to set it up with Google Ads and GA4.

What geofencing ads cost a local business: how CPM and CPC pricing work, what moves the bill, how to budget, and how Local Services Ads differ.

Learn how to respond to negative reviews on Google and beyond: a five-step formula, ready-to-adapt examples, what to avoid, and how to handle fake reviews.

Learn how to run a local competitor analysis: find who really competes with you, compare maps, reviews and websites, and turn findings into a plan.