Bernadette King

Fix social proof on your U.S. website with research-backed rules, FTC-safe disclosure guidance, and a six-point practitioner checklist to build real trust.

US SMBs: follow this 8-step playbook pairing DOJ guidance with WCAG 2.1 AA. Prioritize keyboard access, alt text, headings, and hybrid testing to lower…

A 2026 Google Ads audit checklist that exposes automation-era leaks, fixes tracking and Smart Bidding mistakes, and prioritizes fixes with a proven sequence.

Agency-tested playbook for SMBs to run valid A/B tests on landing pages: document hypotheses, calculate sample sizes, run tests seven days, and track…

Practical Local Services Ads playbook: six setup steps to pass verification, answer calls live, dispute junk leads, and lower cost per lead.

Get your small business verified on Google with practical video first steps: what to film, the 30 second minimum, review time up to 5 business days, and…

A prioritized, NIST-backed checklist for small businesses: enable MFA, keep CMS and plugins patched, enforce TLS/HTTPS, and maintain tested off-site backups.

Compare realistic US SMB PPC management fees by ad spend band, learn what those fees cover, and get a quote scoped to your actual budget.

Launch YouTube ads on a $10–$20 daily budget. Test the first five seconds, target intent audiences, and scale only after you see real signal.